Top 7 AI Tools for Ecommerce to Maximise Growth

Ecommerce is a fiercely competitive landscape. In the race to maximise growth and profitability, traditional strategies may no longer cut it. Manual processes, limited insights, and missed opportunities prevent your business from reaching its true potential.

Given the increasing complexity of doing business in a digital-first world, cutting-edge technologies are fast becoming the norm. And AI tools are among the first technologies to capture the spotlight as a game-changing eCommerce trend. 

The way AI, and now, generative AI, is evolving at pace has disrupted how eCommerce players think about productivity, customer experience, and growth. We’re seeing a growing number of brands leveraging these technologies and pushing the boundaries of what is possible—from personalised recommendations to inventory management, and more. 

But where to start, if you want to capitalise on AI tools and be part of the future of eCommerce?

In this post, we’ll outline the top 7 AI tools in eCommerce that you should use to streamline your eCommerce processes and unlock unprecedented growth opportunities. 

The 7 Must-have AI Tools for Ecommerce

By 2030, AI could make a staggering economic impact on the global economy, estimated at a remarkable $15.7 trillion. This mind-boggling figure highlights the immense value that AI brings to the table.

The remarkable economic contribution of AI is primarily driven by:

• Productivity gains from process automation

• Augmenting the workforce

• Increased consumer demand for personalised services

This comes as no surprise, as the accessibility and affordability of AI tools are on the rise. According to McKinsey around 20% of the current sales-team functions could be automated. Furthermore, the global private investment in AI has experienced an astounding 18-fold growth over the past decade. As a result, exciting opportunities abound as AI takes centre stage.

The eCommerce industry is fully embracing the AI revolution. An increasing number of businesses are actively seeking to invest in AI to drive long-term performance goals.

Fortunately, there is a vast array of AI tools available to assist in various aspects of eCommerce operations. These AI tools for eCommerce business cover a wide range of functionalities. Website design, listing optimization, marketing, predictive modelling and analytics, possibilities are endless.

To simplify decision-making for you, we've hand-picked the finest AI tools for eCommerce.

How to Pick AI Tools for Ecommerce?

Before we delve into the specifics of each tool, let's take a moment to consider the following factors. They will enable you to make an informed decision about the most suitable platform for your needs:

• Cost: Ensure the tool aligns with your budget and offers a tangible return on investment.

• Features: Assess if the functionality meets your eCommerce operations and customer requirements. Find out if there are any gaps that necessitate the use of additional platforms.

• Support: Determine if assistance and troubleshooting will be available if you require help.

• Licences: Confirm whether you can utilise the output from the AI tools. Anticipate any restrictions on commercial use.

By evaluating these factors in advance, eCommerce store owners can pinpoint low-hanging fruits and strategically chart their AI transformation. This proactive approach allows you to prioritise high-impact, low-cost, low-risk use cases that drive significant results.

Now, let’s explore our top picks for AI tools for eCommerce.

1. Vue.ai - Ecommerce Personalisation

With Vue.ai's AI personalization engine, retailers can tailor their AI models to align perfectly with their business goals. 

This powerful engine creates detailed shopper profiles by analysing their website interactions and mapping them with comprehensive product data. The AI then intelligently showcases the most relevant products from the catalogue throughout the shopper's journey. By doing so, it significantly enhances the chances of converting browsing sessions into successful purchases.

Key Features:

• A single platform empowers retailers to create unified and personalised shopper journeys. Be it home page, product pages, product listing, cart pages, or emails.

• Dynamic 1:1 Personalisation. It aligns content in real-time to each shopper's unique preferences and intent.

• Flexibility to craft tailored recommendation strategies or choose from extensive preset configurations.

• Diverse product recommendation strategies to boost conversion rates and drive optimal results. Styling Recommendations, Complete the Basket, Refill Recommendations, and more.

• Product intelligence enhances and enriches product data and maps every attribute facet. It is used as a solid base to build detailed shopper preference profiles.

• Highly customizable AI tools that can be trained to align with various retail strategies.

• A comprehensive Business impact dashboard that measures a wide range of KPIs.

• Fallback strategy wherein AI defaults to traffic-based recommendations in case of insufficient data.

• Low code integrations and easy A/B testing.

Pricing:

Pricing information is private, a common practice among software sellers and service providers. Reach out to Vue.ai directly for current pricing.

2. ViSenze - Smart Visual Search

ViSenze stands out as one of the top AI tools for eCommerce. It specialises in the revolutionary domain of smart visual search and product discovery. It transforms customer interaction with your products, enabling them to find what they're looking for faster. 

With its industry-leading 99% accurate image search, high-intent customers shop and convert instantly. The result is a remarkable boost of 24% in conversion rates, 15% in engagement rates, and an astounding 29X ROI.

Key Features:

• Visual AI capabilities on apps, mobile/desktop sites, chatbots, and more.

• High-level of search accuracy just by using uploaded or saved images, social media posts, screenshots, or clicked photos. 

• Shorter shoppers' journey that lets them discover and buy products effortlessly. 

• Easy for customers to make purchases by seamlessly integrating their personal image galleries and connecting your product catalogue to their social media inspirations.

• Seamless shopping through shopper’s image galleries. You can also connect your catalogue to their social media inspirations.

• One-click purchases from celebrities and user-generated content galleries, driving seamless and instant conversions.

Pricing:

The pricing details for ViSenze can be obtained from the software provider or publicly available pricing materials. To finalise the purchase of ViSenze, it is recommended to engage in cost negotiations with the seller.

3. Kili - Customer Service Assistant

Picture this: a ChatGPT-like AI tool for eCommerce, working hand in hand with your expert support team. The possibilities are endless, right? 

Enter Kili, the game-changing customer service assistant you've been waiting for. With Kili on board, your team gains a 24/7 powerhouse that effortlessly handles customer inquiries and enhances the shopping experience. 

Kili has got you covered by acting as a personal shopper, delivering top-notch customer support, answering technical questions, or supporting internal teams. It lets you engage visitors in real time and provide personalised experiences. Moreover, it also equips your team with the efficiency and speed of AI to swiftly address inquiries and deliver effective resolutions.

Key Features:

• It can be embedded within an application or website.

• Designed to respond with accurate answers using AI combined with your business’s documentation.

• Can ingest any text-based information.

• You can import data in different file formats—CSV, text, and PDF.

• Admins can approve, reject, and edit responses, while Kili consistently uses your feedback to refine its responses.

• Seamless import of content from your web pages, Hubspot knowledge base, Helpscout knowledge base, Docusaurus knowledge base, and Shopify store.

Pricing:

4. Granify - Conversion Optimisation

Granify offers an easy and quick conversion optimisation solution to eCommerce store owners. As customers search for better deals, race to grab popular items before they sell out, or seek personalised recommendations based on their shopping history, Granify can identify the perfect message and display it at the precise moment. 

It carefully maps the optimal pathway for each shopper, guiding them to the ideal purchase. With its focus on showcasing impactful product recommendations at the precise moment, Granify removes the guesswork and brings you data-driven conversion success.

Key Features:

• Accumulated intelligence tailors personalised shopping experiences by delivering the correct information at the right moment.
• Capability to process and analyse over 500 behavioural data points per second for each session on your website. 
• It can compare this data stream to the 20 billion+ sessions it has already optimised and identify conversion opportunities for each session.
• Highly targeted product spotlights and dynamic personalization so that a message is displayed only when it mathematically enhances the probability of conversion.

Pricing:

At present, the specific details of their fees are undisclosed. To inquire about pricing, you can contact them through the contact form on their website. 

5. Prisync - Competitor Price Tracking & Monitoring

With Prisync, retailers can effortlessly analyse the pricing patterns of key competitors to gain insights and make informed pricing decisions. Through comprehensive understanding of competitor pricing trends, you can swiftly adapt your own pricing strategy, stay competitive and drive revenue growth.

Key Features:

• The round-the-clock online customer support team goes the extra mile to ensure prompt responses to all your inquiries. 

• Accurate price and stock availability data. 

• Flexible and affordable monthly subscription plans.

Pricing: