Australian Online spending during the period saw total spending on e-commerce pre-Christmas of $3.1 billion* in 2015.
2016 is set to be even bigger so you need to be ready early.
- Holiday Seasons Accounts for 20% of annual sales.
- 40% of customers do Christmas shopping online.
- 53% of customers use a smart phone and tablet to do Christmas shopping.
1 -Â Work out your Christmas Marketing Budget early by the end of October it should be 100% ready.
2 - Start planning and doing keyword research early to find out what is converting for Christmas using tools such as Google Keyword Tool and SEM Rush.
3 - Ensure you have Christmas focused blog content ready.
- Gift Guides for 2016
- Holiday Guides
- Holiday promotion offers.
- Best Christmas deals for 2016.
4 - Ensure you have Christmas themed Email Marketing material.
- Send out reminder to shoppers for last day to make orders by to ensure it gets delivered by Christmas.
- "12 days of Christmas" sale item each day.
5 - Redirect any prior year campaign URLS to your new URL for example
2014, 2015 Christmas URLs should be redirected to your 2016 campaign.
6 - Ensure you have customized and communication on social media to your customers. 67% of consumers have purchased a gift they saw on social media.
7 - Prepare your Christmas PPC Ads campaigns.
- Ensure you use Christmas messaging.
- Ensure you have Christmas deals ready.
- Ensure you offer Free-Shipping offers.
8 - Create your Christmas images online for social media, display network.
9 - Review what your competitors did last Christmas.Â
10 - Add a Christmas themed layout to your company website.
11. Ensure your website hosting can scale with additional customers.
52% of customers think that customer loading time is an important factor with online shopping during Christmas.
12 - Ensure you have a preferred delivery partner for Christmas who can scale for your eCommerce business Pack & Send is a trusted partner.
Bonus - Don’t forget about marketing for Boxing Day & Post-Christmas.
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Sources –
Christmas retail spending exceeds expectations - Inside Retail Australia
http://www.verticalresponse.com/blog/holiday-fun-facts-share/Â
https://www.semrush.com
https://adwords.google.com.au/KeywordPlanner